Adding Vitality to Life in a Sustainable Way

Ten years after the unprecedented economic and political crisis of 1998, which led to a complete change of its political format and Indonesia has changed dramatically. Our nation is now more sensitive to global economic, social
and environmental concerns and the Indonesian people now have better access to information and technology.

Consequently, the Indonesian people become active stakeholders in a young but robust democracy. In today’s context, it is simply impossible for business or government to ignore public concerns, whatever they are and wherever they originate in Indonesia. Inevitably, the business community is moving towards more responsible and sustainable practices to address emerging challenges.

Such challenges are reflected in the most recent Human Development Report from the United Nations Development Programme (UNDP) in 2006. The report highlighted Indonesian society’s needs in education and health, poverty alleviation and women empowerment.

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